AT&T’s Valerie Vargas to Present Keynote at PODi AppForum

The AppForum is the longest running event focused on emerging, high-margin business opportunities made possible by digital printing. The 2012 direct marketing and digital printing show is all about winning—it’s bigger and better than ever, with a conference-within-a-conference, AppForumDirect, focused on cross media and direct mail strategy, creative, execution and technology. Presentations are led by innovative marketers and their partners who are creating opportunity and revitalizing direct marketing.

In addition attendees will find new sessions on digital packaging, digital printing technology discussion panels, the latest developments in QR codes, VDP, data analysis, collateral management and web-to-print, print-on-demand and sales & business strategies.

Registration for the 2012 AppForum digital printing show is open now. Early Bird pricing is in effect until Nov. 30, 2011. The AppForum is produced by Caslon, a PODi Affiliate. For more information on AppForum, visit

2012 AppForum Sponsors: Gold—Canon, Kodak, Ricoh, and Xerox; Silver—CGS Publishing Technologies, and HP; Bronze—Avanti, Convertible Solutions, Infigo Software, Page Technology, and PrinterPresence. Sponsorship opportunities are still available. Get more information at

About the AppForum
The annual AppForum is the only digital printing conference dedicated exclusively to marketing applications powered by digital print with a truly independent, vendor-neutral, unbiased agenda. All of PODi’s extensive research, resources, industry contacts, and expertise come together once a year to make the AppForum the cornerstone of what’s new and what’s next in digital print applications.

About PODi
PODi is a vendor neutral industry initiative with hundreds of member companies, including Executive Board members EFI, HP, Pitney Bowes and Xerox. The organization’s goal is to drive demand for marketing applications powered by digital print & help members build successful digital printing and relevant marketing businesses.

About Caslon

Caslon helps companies leverage rapidly advancing digital technologies, especially digital printing. Since 1998, Caslon has been the international Affiliate of PODi, the Digital Printing Initiative . Caslon provides top-level services for the PODi organization, including managing the annual PODi AppForum.

Source: PODi.

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