AT&T’s Valerie Vargas to Present Keynote at PODi AppForum
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ROCHESTER, NY—Nov. 1, 2011—PODi, the Digital Printing Initiative, has announced that Valerie Vargas, vice president of advertising for the AT&T Mobility & Consumer Markets organization, will be a featured keynote speaker at the 2012 AppForum digital printing conference, planned for Jan. 23-25, 2012, at the Tropicana Hotel in Las Vegas. Vargas is responsible for driving one of the largest transformations in the direct mail space as AT&T centralizes and automates key parts of its direct marketing operations. This consolidation is representative of a growing trend among organizations of all sizes looking for preferred partners that offer comprehensive solutions.
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