In this episode of The Week That Was, LSC Communications announced that its book division will now be called Lakeside Book Company. The new name is a nod to Lakeside Classics, a longtime series of special books given out since 1903 during the holiday season by RR Donnelley.

In other news, Heidelberg captured headlines for two announcements. Here in the U.S., Heidelberg revealed it will display a Speedmaster offset press, Polar cutter, and digital press operating in its booth at the PRINTING United Expo in Orlando this October. The Smart Print Shop will be driven by an automated Prinect production workflow. In Germany, Heidelberg announced that publishing and book printer Wilco in the Netherlands is installing 11 Speedmaster XL 106 presses equipped with Push to Stop technology.

And, finally, I conducted a video interview with Tom Boyle of Canonsburg, Pa.-based Heeter this week. He discussed Heeter’s recent acquisition of Duke Print & Mail Services, the future of direct mail, and the impact of rising paper and postage prices.