On this episode of The Week that Was, R.R. Donnelley has launched a trigger-based direct marketing application called Cloud Direct by RRD.
Also making headlines, was a blog that asked printers whether they were partners with their customers or simply order-takers? Lois Ritarossi asked that question and suggested that print providers change the way they approach their business.
Finally, at the 20th annual EFI Connect conference, 15-year-old fashion and apparel designer Ariel Swedroe will take the stage during a special "Future of Print" keynote session.