In this episode of Printing's Alive, Warren Werbitt welcomes Richard Askam to discuss the innovative concept of Print Island and its role in connecting the global printing industry. They explore common challenges, such as the focus on pricing, and discuss strategies for promoting print in business. The conversation delves into rebranding the print industry, addressing generational communication differences, and media consumption trends. They also touch on hobbies, mental health, creativity, and the evolution of personal brands in modernizing print businesses. The episode highlights engaging younger generations, the success of Print Island, and Warren's vision for the podcast, with insights on personalization, language humor, and marketing strategies.

00:00 Welcome and Introduction

00:36 Meet Richard Askam : The Man Behind Print Island

01:04 The Concept of Print Island 02:53 Challenges in the Printing Industry

04:41 The Importance of Communication in Print

07:40 Promoting Print: T-Shirts and Business Cards

19:36 Global Perspectives on the Printing Industry

22:58 The Impact of 24-Hour News and Personal Well-being

25:17 Navigating the Noise of Social Media

25:54 Finding Solace in Hobbies

27:12 The Importance of Creativity

27:37 The Evolution of Branding

30:37 Challenges in the Printing Industry

35:21 Empowering the Younger Generation

36:15 The Value of Delegation

37:56 Reflections on Business Mistakes

39:50 The Future of Print Island

44:19 The Ubiquity of Print

47:29 Closing Thoughts and Invitations

To listen to audio version of this podcast, click here.

The preceding content was provided by a contributor unaffiliated with Printing Impressions. The views expressed within may not directly reflect the thoughts or opinions of the staff of Printing Impressions.