Printing's Alive host Warren Werbitt welcomes special guest Mark Geeves, co-founder, and director of sales and marketing at Color-Logic, to discuss the incredible world of color in the printing industry. Learn about Geeves' extensive background in color measurement and his journey from X-Rite to co-founding Color-Logic.
00:00 Introduction
00:44 Mark Geeves: Background and Career Journey
02:10 Color-Logic: The Product and Its System
04:00 Understanding Embellishments in Printing
07:30 The Importance of Brand Differentiation
10:22 Color-Logic's Color System and Applications
14:54 Digital vs. Conventional Embellishments
19:24 Marketing and Training for Printers
24:25 Investment and Cost Considerations
28:57 Final Thoughts and Advice for Printers
31:49 Introduction to the Customer's Offset Press
32:18 Exploring the Marketing Piece
33:41 UV Inkjet Large-Format Printing
35:11 The Importance of Samples and Customer Engagement
37:19 Leveraging Color-Logic Software
37:39 Challenges and Competition in the Industry
38:21 The Role of Designers in Printing
45:44 Innovations in Printing Technology
53:35 Final Thoughts and Industry Insights
To listen to the audio version of this podcast, click here.
The preceding content was provided by a contributor unaffiliated with Printing Impressions. The views expressed within may not directly reflect the thoughts or opinions of the staff of Printing Impressions.
