In this episode of Printing's Alive, Warren Werbitt chats with Kim Woodin about her journey at Aurora Fastprint. They discuss the role of expos in staff development, the evolution of QR codes, and digital printing at Aurora Fastprint. Topics include overcoming COVID-19 challenges, business growth through networking, and web-to-print solutions with Shopify. They also cover employee engagement, print education, customer service, and company culture. Woodin shares insights on financial strategies, technology adoption, and maintaining passion and production optimization in the print industry.
00:00 Meet Kim Woodin
00:40 Six Shirts Surprise
01:51 Expo QR Code Find
03:26 Investing in Staff
06:45 Print Marketing Works
08:07 How Kim Got Started
09:42 Going Digital and Buying
10:58 COVID Supply Chaos
13:50 What She Loves Now
16:28 Networking for Growth
20:25 Web to Print Talk
22:18 Monthly Marketing Plan
25:46 Community and Culture
28:58 Schools and Mentoring
31:40 Shop Services Overview
32:13 Wide Format Growth
32:55 Mailing Services Grind
33:49 Shop Sounds And Rhythm
34:13 Fast Turnaround Niche
34:50 Firing Bad Customers
36:00 Team Loyalty Culture
36:59 Profitability And Bookkeeping
38:06 Financial Wake Up Call
39:48 Peer Groups Matter
41:37 Learning From Mistakes
43:39 Expansion Next Door
45:05 Planning The Move Right
50:09 Associations And Training
53:03 Marketing And Thank You Cards
55:55 Final Advice And Wrap
To listen to the audio version of this podcast, click here.
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