In this episode of Printing's Alive, Warren Werbitt chats with Wendy Graves from the Make It Happen Signage Academy about its impact on the printing and signage industry. They discuss the academy's events, the importance of industry language, and Wendy's passion for signage. The conversation highlights the academy's programs, hands-on and online training balance, and community college partnerships. They also cover the importance of passionate trainers, unbiased sessions, franchise training challenges, training costs, ROI, AI impact, and fair pricing strategies. The episode concludes with insights into industry challenges and future plans.

00:00 Introduction and Guest Welcome

00:53 Meeting at PRINTING United Expo

01:55 About Make It Happen Signage Academy

04:46 Wendy's Journey into Signage

08:57 Training Programs and Audience

11:14 Hands-On Training Approach

15:11 Challenges and Successes in Training

24:39 Value of Investing in Training

30:52 The Importance of Training and Immediate Benefits

31:43 Addressing Common Mistakes in Manufacturing

33:52 ROI Guarantee and Immediate Takeaways

35:06 Leveraging AI and Recording Training Sessions

40:20 The Value of Consulting and Training

43:37 Devaluing Design Time and Industry Standards

54:52 Final Thoughts and Upcoming Events

To listen to the audio version of this podcast, click here.

The preceding content was provided by a contributor unaffiliated with Printing Impressions. The views expressed within may not directly reflect the thoughts or opinions of the staff of Printing Impressions.