In this episode of Printing's Alive, Warren Werbitt is joined by Ron Goodwin to explore the dynamic world of apparel decorating. They discuss Ron's journey and the significant changes in apparel printing, focusing on techniques like direct to film printing. The conversation delves into the size of the t-shirt printing industry, concert merchandise, and the challenges of on-demand printing and inventory management. They examine pricing strategies, customer categories, and supplier consolidation, comparing apparel and paper supply chains. Ron shares insights on customer value perception, handling large orders, and the impact of purchasing departments. The episode also highlights fundraising, charity programs, and the importance of doing good in the industry.

00:00 Introduction and Guest Welcome

00:36 How We Met: A Funny Story

02:38 The Coin and Screen Cleaner Story

03:26 Joining the Shirt Lab Tribe

04:26 Starting in the Apparel Industry

04:59 Evolution of T-Shirt Printing

07:54 Customer Relationships and Sales Strategies

13:08 Screen Printing vs. Direct-to-Film

19:18 Challenges in the T-Shirt Business

32:01 Industry Changes and Consolidation

33:50 The Value of Consistency in Pricing

34:14 Lessons from a Sweatshirt Deal

35:06 Understanding Customer Perception of Value

35:20 Challenges with Discounting and Rebates

36:52 The Importance of Quality and Pricing

38:14 Personal Preferences in T-Shirts

43:10 Big Orders and Their Complexities

54:49 Giving Back: Socks for Good and Other Initiatives

59:58 Concluding Thoughts and Gratitude

To listen to the audio version of this podcast, click here.

The preceding content was provided by a contributor unaffiliated with Printing Impressions. The views expressed within may not directly reflect the thoughts or opinions of the staff of Printing Impressions.