In this episode of Printing's Alive, host Warren Werbitt is joined by Christine Yardley from Print Panther Direct, also known as the Queen of Embellishment. Yardley shares the story behind her unique title and gives insights into her company's journey into the world of print embellishment.
00:00 Introduction and Special Guest Announcement
00:48 The Origin of the 'Queen of Embellishment' Title
01:49 Christine Yardley's Journey into Print and Embellishment
04:09 The Importance and Impact of Embellishment in Printing
07:34 Challenges and Considerations for Printers Adopting Embellishment
18:37 Market Dynamics and Pricing Strategies
21:37 Experiences with Online Printing Services
25:23 Support and Education from OEMs
29:55 The Importance of Doing Your Homework
30:37 Transitioning Between Suppliers
33:20 The Value of Peer Groups
38:30 Marketing Strategies for Printers
51:56 Sustainability in Digital Printing
55:26 Final Thoughts and Wrap-Up
To listen to the audio version of this podcast, click here.
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