Newly-named IWCO Direct CEO John Ashe discusses his early observations of the company he now leads, the state of the direct mail market in a COVID-19 environment, and — as someone coming from outside the printing industry — his new-found appreciation for the power of direct marketing.
![](https://www.piworld.com/thumb/?src=/wp-content/uploads/sites/2/2023/11/MBO-Komori-thumb.png&w=165&h=92)