Joy Gendusa, founder and CEO of PostcardMania in Clearwater, Fla., discusses how her direct mail printing company is expanding and setting sales records during the pandemic — including hiring 30+ new employees and investing in more cut-sheet inkjet digital printing firepower. She also gives advice to fellow printers about what they can do to survive, and even thrive, in the current business environment.
![](https://www.piworld.com/thumb/?src=/wp-content/uploads/sites/2/2023/11/MBO-Komori-thumb.png&w=165&h=92)