Viable Market Niches Hungry for Print
Sponsored by: Canon Solutions America
Speakers: Steven Schnoll, Managing Director, Schnoll Media Consulting
No one will question the world of print is radically changing, but out of this change comes great opportunity. Many audiences are still hungry for well designed, viable and relevant content delivery options. The trick is rising above this challenge by offering potential clients more than just one-dimensional service. Customers are seeking out single source suppliers that can offer all or a few of these additional services like - data management, web site development, mobile apps, SEO, fulfillment, video production and most importantly analytics.
This webinar will highlight how a graphic communications company can embrace the digital age in three growth-oriented market segments. Each of these niches are heavily committed to delivering relevant content utilizing digital and relevant print mediums. This program will focus on Non-profit, an estimated $390 billion segment with over 1.5 million players, Retail, a radically changing market grossing $5.75 trillion and Travel and Leisure, a highly diverse $2.4 trillion industry.
The premise of this webinar is to provide:
- Insight for harried graphic communication executives to learn how they can position themselves in these three vibrant niche markets
- How to create a comprehensive multi-media service offering that will indirectly grow their print volume
- Leveraging data management through impactful personalized digital print and online media content delivery
- Creating the memorable experience for the target audience via the right message, to the right person, at the right time, with the right medium.
Sponsored by Canon Solutions America
Couldn’t make it on May 1st? No problem! Printing Impressions and In-plant Impressions webinars are archived for 90 days after the live event. Click above to register and get access to this webinar, both live and on- demand.