Using Print Embellishments to Drive Growth and Differentiation

In today’s competitive market, print can easily be perceived as a commodity — and competing on price alone isn’t sustainable. To thrive, print providers must create a clear point of differentiation that sets their services apart, while generating higher margins and creating more distinctive output to capture the attention of end customers.

That’s where print embellishments come in. By adding capabilities like foil, texture, and specialty finishes, you can transform ordinary jobs into premium, high-value applications that clients can’t ignore. In this webinar, you’ll hear from your PSP peers who have successfully leveraged embellishments as a value-added service in-house and integrated it into their operations seamlessly.

Don’t miss this opportunity to discover how enhancing your print portfolio with embellishments can elevate your business, help you stand out, and open doors to entirely new revenue streams.

In this webinar, we’ll discuss:

• The latest research on how embellishments impact print applications and client perceptions.
• How to successfully integrate embellishment technologies into existing presses and workflows.
• Proven strategies for upselling premium print and increasing profitability.

Sponsored by Canon USA

Click here to register for this free webinar today!

Couldn’t make it on October 16th?  No problem!  Printing Impressions and in-plant Impressions webinars are archived for 90 days after the live event. Click above to register and get access to this webinar, both live and on- demand.