The Power of Interactive Communications: A Framework for Driving Customer Engagement with Print
Sponsored by: Canon Solutions America
Speakers: MJ Ortiz, VP of Fulfillment Operations, Intellus North and Karen Kimerer, Director of Production Services, Keypoint Intelligence – Info Trends
Industry leaders understand the importance of continuously improving the customer experience by maximizing each customer touchpoint with timely, relevant, personalized, integrated messaging. Growth and development require considerations that go beyond the design of the communication, whether it is printed or delivered electronically. Choice, relevance, and consistency, combined with a recognition of security and privacy obligations, are the keys to communications that improve the customer experience. Conditioned by their online interactions, consumers have grown accustomed to accessing goods, services, and information at the touch of a button on their own terms. As a result, accommodation of preferred channel choice is a leading indicator for everything from brand loyalty to customer satisfaction.
Join MJ Ortiz of Intellus and Keypoint Intelligence – InfoTrends’ Karen Kimerer as they navigate the latest research uncovering how consumers interact with print and digital communications. They will also examine channel preferences and review best practices for using data in interactions with customers and prospects. In this webinar, you will learn about:
- Trends in transactional and marketing communications
- Tips for building multi-channel campaigns that drive customer engagement
- Ways to ensure that every interaction across every channel is consistent in style, tone, and relevance
- Methods for making the most of each customer touchpoint to maximize results
Sponsored by Canon Solutions America
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