Stecker Graphics: Stretching Possibilities, Building Profitability in Wide-Format
Sponsored by: Canon Solutions America -LFS
Speakers: Greg Stecker, Owner, Stecker Graphics and John Kaufman, Senior Marketing Specialist, Canon Solutions America
Stecker Graphics, is a sign and graphics shop located in Rock Island, Illinois that has transitioned from a standard commercial print shop to a full-service wide-format display shop. The company’s successful path, says General Manager Greg Stecker, grew from identifying the right opportunities for growth.
The discussion will dig into several tried-and-true realities the company has considered when looking at today’s markets, including how to cut the costs of doing business, including labor; how to define and find the right technologies to build sustainable growth; and how to find new opportunities to help build the business.
In this informative webinar, Greg Stecker will describe how his business grew from traditional offset toward high-margin display graphics and will share the considerations behind his company’s decision to replace their existing eco-solvent inkjet printers – used for doing fleet graphics and car wrapping – with a Canon UVgel production printer.
Attendees of this session will also learn:
- Why the Stecker Graphics decided Canon UVgel technology was the best fit for their vehicle-focused work
- How the company has leveraged the durability and elasticity of the UVgel 460 inks to successfully build their business
- What benefits UVgel technology has brought their shop
Come to this session armed with your questions. You'll be able to submit questions directly to our panelists for a live Q&A session during the hour.
Sponsored by Canon Solutions America
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