From Subscriptions to Loyalty: Product-Led Growth Strategies for B2C Publishers

Consumer expectations are shifting faster than ever. Subscription fatigue, fragmented digital habits, and the rise of AI-driven discovery are changing how readers find, pay for, and engage with content.

In fact, 50% of publishing professionals expect subscription revenues to grow in 2025 (Digiday+), yet retention and differentiation remain the top challenges. Meanwhile, digital edition readership continues to expand, with audiences demanding more personalized, multi-format experiences.

This webinar will unpack how leading B2C publishers are navigating these shifts by adopting a product-led growth mindset. You’ll learn:

• How to reimagine the article page and digital editions for scan-first, multi-format consumption.
• Why evolving from “subscribers” to “members” builds stronger communities and loyalty.
• Ways to leverage first-party data to personalize experiences and open new retail media partnerships.
• How to adapt to declining search and social referrals with direct traffic strategies.

Learn how consumer publishers can transform subscriptions into lasting relationships and digital editions into must-have experiences.

Come to this session armed with your questions. You'll be able to submit questions directly to our panelists for a live Q&A session during the hour.

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Click here to register for this free webinar today!

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