Partners in Green: Working With Your Direct Marketing Agency to Produce Sustainable Campaigns
Sponsored by: Quebecor World, Univenture, InfoPrint
Speakers: Spyro Kourtis, President and CEO, Hacker Group; Amy Clifton, Vice President of Operations, Washington Mutual
To go green with your marketing efforts, you need the support of your entire development team - both in-house and at your agencies. From messaging and creative to production and distribution, your sustainability goals need to be effectively communicated and enacted across the marketing chain to meet standards while staying on budget.