Knowing Your Customers: It's Never Been More Important
Sponsored by: Canon Solutions America, PPS
Speakers: Dayna Neumann, Chief Sales + Marketing Officer, Untied Mail; Mike Jenoski, President/CEO, Goodway Group of Massachusetts
In this year, like no other, it has never been more important to treat your customers as individuals with unique needs and preferences. This means a focus on data driven marketing. Data-driven marketing is the process by which marketers glean insights and trends by analyzing company-generated or market data, then translating these insights into actionable decisions informed by the numbers. When brands fully understand the who, what, where, when and why of how consumers are engaging with their marketing efforts, they are able to make better decisions surrounding everything from the timing of advertising to the best channel to reach a customer to the customization of marketing copy to cater to specific audience segments.
In this session, you will hear from industry experts on:
- The importance of data driven marketing given today’s market conditions
- Strategies to reach consumers in these challenging times
- Examples of data driven marketing strategies that work
Sponsored by Canon Solutions America
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