How Inkjet Technology is Transforming Book Production
Sponsored by: Canon Solutions America
Speakers: Brad Sharp, Director of Manufacturing, Bookmasters; Ken Fultz, General Manager, Bookmasters; and Pat McGrew, Group Director, Keypoint Intelligence – InfoTrends
One of the driving factors behind the on-demand book printing evolution is that the definition of a “book” has evolved. Technology has changed how we approach the production of a printed and bound book on demand, both as a one-off book and in specified quantities. As e-delivery grew in popularity, there were concerns that printed books might be on the decline. Instead, the focus of the book returned to its content. Publishers now pay more attention to their digital assets and how to reuse them.
Book production sites began to rethink what the printed version of a book entailed and found that those production workflows aligned with other types of content—those that were similar in format—and began to discover new production options. The more flexible these sites became in terms of production capabilities, the more types of content they could produce for their customers.
The stunning advancement of on-demand book printing from its earliest days in the 1990s to the automated pinnacle where it stands today raises an interesting question—what is the next possibility? Join Pat McGrew, Keypoint Intelligence – InfoTrends’ Senior Director, Production Software and Services, as she explores the transformation of book production today through the lens of inkjet technology. In this webinar, you will learn about:
- The market opportunity for book applications today
- How production technology affects book production workflows
- Ways that book manufacturers are leveraging inkjet printing to save money and increase profits with books
Sponsored by Canon Solutions America
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