Grand Pivot: Overcoming Sales, Business Challenges in a COVID-19 Environment
Sponsored by: Komori
Speakers: Bill Farquharson, President, Aspire For Inc.; Bob Anderson, CEO, Prisma Graphic; Tony Rouse, President & CEO, TEAM Concept Printing
To say things have changed in the printing world is an understatement, especially when it comes to the sales process and maintaining a sales pipeline for your salespeople. Face-to-face client meetings have become almost nonexistent. Prospective customers have built moats around themselves, employing Caller ID and voicemail. Add to this the new reality of managing a remote, scattered sales force, working from their home offices.
These new sales and business management challenges might be caused by the pandemic, but they aren’t going away any time soon. There is no vaccine that will protect us or take us back to the way things were. We must adapt in order to overcome these obstacles, including embracing new sales techniques and marketing strategies; launching new services and product applications that enable differentiation; and making new capital equipment investments.
We don’t have all of the answers, but in this webcast you will gain practical insight from two printing company owners, and an industry sales and marketing expert.
They will discuss:
- How to build awareness about your company and generate leads to support your sales staffs
- Tips for building an effective sales process in the “Stay away from me” pandemic era
- Creating revenue through new services, new equipment, and new product applications
Sponsored by Komori
Couldn’t make it on September 22nd? No problem! Printing Impressions and Packaging Impressions webcasts are archived for 90 days after the live event. Click above to register and get access to this webcast, both live and on- demand.