Fueling B2B Growth by Streamlining Editorial Workflows

B2B publishers face a unique set of challenges—tight resources, niche audiences, and the pressure to consistently deliver high-performing content that drives measurable results. In this exclusive webinar, WordPress VIP teams up with NAPCO Media to explore how smart tools and strategy come together to meet those challenges head-on.

Ashley Roberts, Editorial Director at NAPCO Media, will share how her team uses WordPress VIP and Parse.ly to streamline editorial workflows and surface the insights they need to fuel an ongoing, data-driven content strategy. From optimizing daily publishing to setting long-term goals, Ashley will walk through real-world examples of how NAPCO’s B2B brands stay ahead of the curve.

Ben Probert, Director of Strategic Accounts at WordPress VIP, will host the session and kick things off with a brief overview of how WPVIP and Parse.ly are evolving to support B2B organizations—offering a glimpse into what’s next on the roadmap.

You’ll learn:

• How NAPCO Media combines content performance data with editorial planning
• What workflows and tools help B2B publishers scale efficiently
• How WPVIP and Parse.ly together support smarter, faster decisions
• What’s next in the evolution of content intelligence for B2B teams

Don’t miss this practical session packed with insights, strategy, and real-world examples for B2B content teams looking to do more—with less.

Come to this session armed with your questions. You'll be able to submit questions directly to our panelists for a live Q&A session during the hour.

Sponsored by WordPress VIP

Click here to register for this free webinar today!

Can’t make it on May 20th?  No problem!  BRAND United webinars are archived for 90 days after the live event. Click above to register and get access to this webinar, both live and on- demand.