How Digital Technology Paves the Way for Expansion Into Packaging
Sponsored by: Ricoh
Speakers: Cory Francer, Analyst, NAPCO Research; Tom Newmaster, Founder, FORCEpkg; and Thanh Nguyen, CMO, The Standard Group
Although packaging has historically been a static print medium, the increasing adoption of digital printing has paved the way for brand owners and package printers to explore opportunities for personalization and CMYK+ embellishments in packaging. Furthermore, as commercial printers move into the packaging space, there’s a growing need for education to help them succeed in a significantly different printing segment. Exciting opportunities abound, but there are also many challenges to overcome.
In this webinar, Cory Francer, analyst at NAPCO Research, will explore the increasing role of customization in packaging as well as the ways in which commercial printers can expand into package printing. Attendees will also hear from industry experts Tom Newmaster, founder of FORCEpkg, and Thanh Nguyen, CMO of The Standard Group, as they discuss digital printing in packaging and the power of personalization.
During this event, attendees will learn:
- How digital technology lowers the barrier to entry in packaging.
- Why investing in digital packaging technology could be a profitable growth opportunity.
- How to maximize the opportunity in personalization and specialty print.
- What technological solutions and resources are needed to succeed.
Sponsored by Ricoh USA
Couldn't make it on March 16th? No problem! Printing Impressions and Packaging Impressions webinars are archived for 90 days after the live event. Click above to register and get access to this webinar, both live and on- demand.