White Paper: The Dynamics of Digital Finishing

Epsilon, a $2 billion, global, data-driven marketing innovator with U.S. print production facilities in St. Louis and Chicago, views finishing as integral to the success of its continuous digital production capabilities. Worldwide, Epsilon has 70-plus locations and the two U.S. digital print production facilities serving a critical channel of the company’s multichannel marketing business.

In many respects, says Nate Milliken, VP of operations for the St. Louis, production facility, “the printing is easy. It’s the finishing that’s hard.” He doesn’t mean it’s hard in terms of handling the volume. The company is a master of manufacturing direct mail in runs of millions. What’s challenging is making sure that the finishing can change in the same way as the printing has been transformed – into a flexible, adaptive process that plays to all the strengths of the digital presswork it supports. Partnership makes it possible, and this white paper examines the cooperation among Epsilon, MBO America, and Screen Americas that sets Epsilon’s direct mail capabilities apart.

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