Your Marketing and Design Reading for The Weekend
It is a beautiful day in the Chicago area and I'm finishing up my blog post now to at least have a possibility of getting a breath of fresh air later. In the meantime, I hope this post helps you wrap up the week and take a well-deserved break from your desk.
A Day in the Life of a Social Media Manager
These types of article on what you should be doing and how long everything should take are very helpful to me. But they also give me a tension headache. It always sounds so logical and organized on paper but who's day actually progresses that way? We don't have a dedicated person for social media at Affinity Express, so that's part of our challenge. But I don't think content creation flows so smoothly, nor can social media practitioners can simply work through a checklist if they are paying attention and responding to what is going on. Nevertheless, this is a good outline against which to benchmark yourself or your marketing team. But don't get stressed out if this approach looks nothing like yours and you still get results. I like the advice that the social media resource should work closely with the demand generation team to create successful campaigns. It also makes sense to hire someone for this role who is a "digital native," meaning entrenched in the internet and knowing the ins and outs of social marketing (regardless of age).
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