Your Marketing and Design Reading for The Weekend
Are you being asked to justify your use of social media for business or wondering if it's time to finally jump in to increase visibility for your company? This week's post covers several articles on social media in general, LinkedIn new features, Google+ and blogs. Because it is difficult to specifically tie revenue to social media activities (especially when you are a B2B company), the overall theme for marketers here is: "It isn't easy being social."
Three things about this post hooked me: the title, the image of the cat and the first line: "Ever felt overwhelmed by social media advice?" I use my weekly blog post to give some order to the chaotic amount of suggestions I read. Yet I often find myself on the outside looking in because Affinity Express is not in an long-established business category like a printer or ad agency. Oh, and I love cats. It's especially challenging to know where to start when your industry doesn't use social media at all or the predominant opinion among your peers is that it is too casual or too personal. The author suggests this is actually the perfect time to start in social media because you will be ahead of the pack. I could not agree more. Not everyone at Affinity Express understands why we engage in social media but we offer Facebook, LinkedIn and Twitter designs for our clients to sell to their end customers. How can we not use these sites for our own business? The post goes onto say that, when you are the first in a category, you can take inspiration from all kinds of other businesses and define what social media means and how it fits into your industry. As a result, what you thought was a problem—social media strategies not applying to your business—is really not a problem at all. It is an opportunity to learn to think differently about how social media can work for you.
Expand the possibilities how social media can grow your business:
- Start following people from all different industries on Facebook and Twitter, including thought leaders and brands you admire.
- Practice translating ideas that work for other categories to your business.
- Get more personal on social media because people will want to connect with you rather than your business or brand—regardless of the industry (and what non-users think).
- Look at what is working: check out social media sites and tools to get analytic information to better understand which of the content you share is sticky (in other words, generating clicks to your site, social sharing, comments, likes, etc.). Capitalize on what works and abandon what doesn't.
My favorite idea is the one about translating ideas that work for other categories and I plan to try this our for Affinity Express.