Your Marketing and Design Reading for The Weekend

The suggestion to create a 15) visual industry data/statistic board sounds like a two-for-one deal when I'm delving in and trying to research and size target markets right now--I get good info and share it in a new way! I'd lump this together with the 16) industry infographics/diagrams/flowcharts board.

Something I just talked about with Ken is our social responsibility and how we have stepped up efforts significantly in the past three years, so the timing is right for a 2) philanthropy board.

Because we shot videos at our Pune and Manila facilities recently, I think we can come up with a 7)  behind the scenes board and a 4) video board. Thanks to the number of reward and recognition ceremonies, employee engagement events like basketball and soccer tournaments, and outings to local attractions we conduct, we can create a fun 9) employee board that shows more of our personality.

Global Mobile Yellow Pages Market to Reach US$28.8 Billion by 2018

Speaking of industry data and statistics, I came across this article earlier today. The current generation may have no idea what printed yellow pages are but Global Industry Analysts predicts the market for Mobile Yellow Pages is projected to reach US$28.8 billion by 2018. This is due to the growing usage of mobile phones, particularly smartphones, for local business searches. In fact, local searches through mobile devices are expected to surpass desktop PCs in the near future.

Directory publishers have been focusing on reinventing themselves to diversify and are renaming themselves "marketing services providers." They are trying to offer a wide array of innovative solutions souch as video, search engine optimization/marketing, social mobile and reputation management, among others. Yellow pages publishers are also making intensive efforts to develop and launch apps for various mobile platforms.