Your Marketing and Design Reading for The Weekend
We've all experienced poorly designed landing pages that make you feel like an idiot for not being able to find whatever it is that you need to click. I tried to download a research report for Ken Swanson this week and, after I filled out the form, nothing happened. So I filled it in again. Then I tried to contact the company (a very well-known and respected authority). No response. A few hours later, I reloaded the site, completed the form and got the download. Still haven't heard from the company though.
The post also mentions: 2) "clogging up prospects' in-box" and 3) "clogging it up with totally irrelevant content." While I'm thinking about it, I want to say thanks for all those emails I keep getting about box seats to upcoming sporting events . . . that are not even in my city!
As for 5) "follow up at a leisurely pace," I'm always impressed when my phone rings or I get an email minutes after submitting a request online. This happened recently when I requested a demo of a crowdsourced approach to search engine marketing.
I'm also down with 7) "alternately, you could just follow up like an insane person." People get one strike with me. If I told you I'm investigating something I might implement in six months, I don't want to hear from you next week.
On that note, enjoy your weekend and have a terrific week! Don't forget to share any of your sources for insightful marketing advice.
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