Your Marketing and Design Reading for The Weekend
It's nice to start each day with a post from Seth Godin because you have an opportunity to incorporate something he says--whether it be simple, profound or effective--before you get too buried to even read what he has to say.
This morning, I liked his perspective: it is typically not the big traps that mess us up, it is the little ones or really the cumulative effect of small traps. Indulging in a bad habit once or making a single mistake is not usually disastrous. But when you so this repeatedly, it can be hard to recover. He uses the example of drinking one Coke versus 100 and getting fat. I think of others such as obsessing over the details of a single project (and ignoring all others) so very little gets done or cutting corners and not checking facts leading to a loss of professional credibility.
Seth certainly gives you something to think about. What little traps are you falling into on a daily basis?
This post goes back a few days but I like the way Chris Brogan taps into the insecurity many of us in marketing share and encourages us to overcome it. Rather than bragging, it is about working toward and believing we are worthy.
- Our Inner Critic Shouldn't Ever Be Given the Mic: you shouldn't talk to others the way you talk to yourself. If you air all your doubts and fears, there's a good possibility others will come to agree with you!
- It's 90% Language, 10% Physical Posture, 100% Confidence: we often make language choices and comparisons to others that cast a negative light on us. The same is true of the way we carry ourselves physically. Talk and walk tall!
- Do NOT Swing the Pendulum: arrogance is not the answer. Instead, this post is about striving to provide value and not undermining all the good you do.
- Set Your Measures Internally: improve what you do compared to what you did before and what you hope to achieve, not compared anyone else's results or aspirations.
If you tend to pick apart your work and find yourself standing still as a result, read this post . . . every week!
This post resonated because we just went through a discussion and process to come up with a positioning statement for our new website (which should go live at the end of the month!). Hubspot covers ten consumer brands and I kept saying to our internal team, "We are a B2B services company in a niche. We're not coming up with the next "Just do it." Guess what the first tagline is in the list? Yup, this classic from Nike.