Writing an Effective Creative Brief for a Design Project

A creative brief is almost like a roadmap for how a project will turn out. It is the best chance to set the tone of your project so it starts off in the right direction. Your design will be only as good as your brief.

I remember a quote from a seminar on writing good briefs conducted by the Philippine Association of National Advertisers (PANA): "It is the miracle and magic of advertising that a structured, formal document can produce communication that touches people emotionally."