Why Your Strategic Marketing Should not Include the Kitchen Sink
...at least not at first.
Two words marketers hate to hear are—opt out. This occurs, of course, when someone decides that what he/she is reading no longer offers enough value to continue. While it is inevitable that some will opt out of receiving/reading your marketing materials, there are three things you can do to greatly decrease the number who do.
1) Match your content to your audience.
Tom Marin is the Founder and President of MarketCues, Inc., a national consulting firm. He has worked for some of the world’s largest corporations and middle-market firms. Tom’s focus is to help CEOs drive their strategy shifts and strategic growth programs. Follow MarketCues on Twitter. Tom also welcomes emails new LinkedIn connections or calls to (919) 908-6145.