Why Small Businesses Need to Get Active with Mobile Commerce
Many businesses have optimized their online presence to cater to the mobile audience by either creating mobile versions of their websites or tweaking the existing sites for better viewing on mobile web browsers. But according to the SMB Group's 2010 Small and Medium Business Mobile Solutions Study, only about 12 percent of small businesses (1-99 employees) and 21 percent of medium businesses (100-499 employees) have mobile web sites (versus 44 percent for companies with more than 500 employees).
The fact that many small- to medium-sized businesses (SMBs) have yet to take advantage of the mobile commerce trend suggests you should get started to stay ahead of your competition. Here are seven tips that could help you make the leap into the mobile retail.
Reach out to big spenders:
According to a recent Essential Research survey on mobile internet adoption, 42 percent of mobile internet users have a household income of over £40,000 a year and spend more on their mobile bills. If you cater to the affluent segment of consumers, then the likelihood of their owning smartphones or tablets is much higher. Consumers using iPads spend significantly more time and money on e-commerce sites. While the iPad dominates mobile traffic, the iPhone and other mobile devices are not far behind. Therefore, a mobile website increases your chances of being seen by this crowd and communicating your messages.