Why Do So Many Brand Programs Fail?
I’m a second-generation brand strategist who has been observing and producing branding programs for three decades. My dad had been a partner in an ad agency in Chicago for 25 years before I got out of college. I remember many Saturday mornings going with him to his Michigan Ave. office and watching him look over ad tear sheets, making strategy and copy adjustments that would be implemented on Monday.
Tom Marin is the Founder and President of MarketCues, Inc., a national consulting firm. He has worked for some of the world’s largest corporations and middle-market firms. Tom’s focus is to help CEOs drive their strategy shifts and strategic growth programs. Follow MarketCues on Twitter. Tom also welcomes emails new LinkedIn connections or calls to (919) 908-6145.