
By
Tom Marin
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While reading your favorite strategy and business information outlets, have you noticed that a lot of people are talking about finding your “why” to attract customers? These articles often center on differentiation which is worth considering because at the heart of most why questions you will find the answer to what makes the situation, product, or market unique.
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Tom Marin is the Founder and President of MarketCues, Inc., a national consulting firm. He has worked for some of the world’s largest corporations and middle-market firms. Tom’s focus is to help CEOs drive their strategy shifts and strategic growth programs. Follow MarketCues on Twitter. Tom also welcomes emails new LinkedIn connections or calls to (919) 908-6145.
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