When Your Technology Faces the End
A serious part of my career in finishing was spent in the somewhat esoteric field of polywrapping systems. The "modern" polywrapper was developed in Italy in the 1970's, and due to a number of circumstances, became big business by the late 1980's and really big business in the 90's.
In France, the French Post required that magazines and periodicals be wrapped in film, and in the United States, high-end magazines such as Architectural Digest, Vogue, and many others used polyethylene film to protect their covers. As PC's began their rise, computer magazine titles exploded, and what better incentive to buy the magazine than an enclosed CD full of "extras" sitting inside the magazine wrap.