What You Need to Know About Facebook--This Week!
New Year, New Rules: Facebook Updates Its Cover Photo Policy
Just when you thought your cover photo met all the restrictions and requirements, Facebook changed its policy again and it is now addressing text overlay on cover photos and News Feed ads. The policy went into effect on January 15 and limits text to no more than 20% of an image's area and this includes text within logos.
Before Facebook frowned on calls to action and price/purchase information in photos to prevent them from looking like banner ads but the rule was not consistently enforced. This latest change means companies like Affinity Express, who feature products we have designed such as banner ads, mobile sites, brochures and more, have to edit those designs to reduce text and make them inherently less effective!
The exception is that you can still post images with more than 20% text as long as you don't plan to promote them in News Feeds. But, hey, if you want to spend some money, you can turn them into ads that appear in the sidebar. For all the rules on the cover photos, visit: Facebook Page Terms.
Publishers are not pushing their readers to Like them on Facebook as much as they used to for two reasons. 1) Facebook drives traffic but the numbers are not growing as fast as they used to and some are actually reversing. 2) There are only two ways to increase the percentage of audience publishers can reach on Facebook: pay Facebook or create content for the platform and increase the number of people who engage with it heavily.
The growth rate has slowed due to Facebook's practice of capping audience reach. One person interviewed for the post asked, "They're supposed to surface stuff that is truly of interest, then why cap it? . . . They set different rules for different people."