What Makes Ads Successful?
For example, regular football nights could become even better with pitchers of beer and snacks as offered in this ad:
A survey conducted by
Luth Research confirmed that this tactic works in mobile ad formats as well. As a result, hitting consumers with offers that cater to their interests and for which they've opted in are far more effective than trying to find magical formulas for targeting them with unsolicited messages at the right place and time.
This Expedia ad presents an enticing price offer for travelers planning a trip to New York:
Use images as weapons:
Powerful images can add quite a punch to your ads by making them come alive. The right images create immediate impressions and generate connections to your company. Design with the aim of telling your story with images that reduce the need to explain in words. Images should work together with the headlines to provide clear understanding to prospective buyers about the kind of deal they are getting.
The image in this ad illustrates the extreme comfort experienced by those who wear Nike Air Socks such that they forget they are wearing any shoes at all.
AT&T has done a series of advertisements using interesting images of painted human hands to promote their brand in different countries.
Most of our actions are governed by the urge to learn more. When your ads provoke questions, they definitely engage the brain receptors of readers who want to know more. The tactic brings novelty into play as well. And, frankly, the more playful energy ads have, the more connection and involvement they can generate. This ad by The Economist captures the essence of staying young by being curious:
Issue clear calls-to-action:
All the fun, action and drama would be a waste if your ads do not state clear calls to action for readers. If you are not showing a channel for the interested audience to reach you, then what is the point of interacting? Even if they are brand ads, never forget to provide your contact details or your website address. Be clear on your goals and make it obvious for readers how to reap maximum results from your ad campaigns. This outdoor ad by Denver Water delivers the message with a simple design.