What is “integrated marketing communications,” and how can I profit from this process?
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mflynn@printing.org
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The following blog post was contributed by Thaddeus B. Kubis, author of Guide to Integrated Marketing and Media Convergence: The Print Provider's Guide to Use, Sell, and Profit from Integrated marketing and Emerging Technologies, the Printing Industries Press February/March Book of the Month.
What is “integrated marketing communications,” and how can I profit from this process?
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