Weekly Marketing Reading: Ads, Social, Design and Content
5. Enable Them to Look for Inspiration and Connect with the Design Community. For our team, any new design project typically begins with some research on other companies and designs to see how the problems we're looking to solve were tackled by others. This is not about copying work. Rather, it inspires creative solutions by broadening team member's field of vision. It might even be possible to tap the design community through sites like Dribbble and get feedback on specific projects.
The most important thing to remember is that stale environments produce bad designs. Anything we can do to keep designers engaged and interested results in a high return on investment.
Tips for Writing Content that Ranks
- Write for users, optimize for robots.
- Forget about keyword density and keyword stuffing.
- Integrate related keywords, synonyms and grammatical variations into your content.
- Use Google's free tools to find long-tail keyword variations that you can blend into your site copy.
- Focus on writing long, in-depth, quality content.
- Target high-quality, low competition, long-tail keywords.
- Write content that answers common questions from prospects.
- Get your content noticed and shared on social media platforms.
- Strive to build your AuthorRank and develop your Google+ profile.
- Don't forget about title tags and meta descriptions—the first thing people typically see in search results.
In addition, you should concentrate on adding new content that can be shared to your website or blog regularly. Google prefers sites that update frequently, so the more often you do, the more likely Google is to crawl your site. The 14 Most Powerful and Effective Words in Marketing Resisting them is tough for us as consumers--those words in advertising, direct mail, collateral, in-store and other channels that drive us to take action and buy despite our better judgment. This week, 60 Second Marketer reminds us of the 14 most compelling words:
