Warm Holiday Wishes Card (Includes Video)
This week, PaperSpecsGallery.com features the Warm Holiday Wishes Card. The team at Design Is Yummy used an impressive menu of visual, tactile and interactive ingredients to create the perfect holiday card (i.e. one that you can drink).
Starting with the vibrant, lustrous paper selected for the envelope, the recipient immediately gets the impression that this card is going to be fun. Just in case the hot pink, shimmering envelope didn’t get your attention, the designers emblazon it with a "caution, extremely delicious" spoof of the familiar "contents extremely hot" message. (Yep, this was a hint at the treat inside!)
Cup illustrations line the front cover of this four-page card. Inside, clever copy provides the simple instructions for blending the enclosed packets of flavorings into your own custom holiday drink. The recipient also gets the chance to share a recipe by using a special hashtag.
What a delicious way to cook up a lasting impression that leaves a satisfying taste of yummy and Yummy. (BTW: the team hand-filled 800 packets of hot chocolate powder to complete these holiday cards!)
Click on the YouTube video below to view the Warm Wishes Holiday Card:
Sabine Lenz is the founder of PaperSpecs.com, the first online paper database and community specifically designed for paper specifiers.
Growing up in Germany, Sabine started her design career in Frankfurt, before moving to Australia and then the United States. She has worked on design projects ranging from corporate identities to major road shows and product launches. From start-ups to Fortune 500 companies, her list of clients included Oracle, Sun Microsystems, Deutsche Bank, IBM and KPMG.
Seeing designers struggle worldwide to stay current with new papers and paper trends inspired Sabine to create PaperSpecs, an independent and comprehensive Web-based paper database and weekly e-newsletter. She is also a speaker on paper issues and the paper industry. Some refer to her lovingly as the "paper queen" who combines her passion for this wonderful substrate called paper with a hands-on approach to sharing her knowledge.