Using Google Analytics to Track your Website Performance
You could go through the set up guide to establish your own Google Analytics account but for many logging in for the first time can be daunting. There is so much information on display and so many different ways to tweak data that deciding what are the most important metrics to watch can be tough. Here are the five you need most to understand and improve your website design and content so you get better interaction and higher numbers of business inquiries.
Tracking all website visits
From the Visitor Overview report, you can see a "snapshot" of data for your website over a particular period of time. Scroll down to dive into some basic details for your site:
Unique visitors refers to the number of people visiting your site in a specific time period (there could be multiple visits by fewer people). By looking at the trend of unique visits, you could see if there is any steady increase in the visits or any specific periods that have a spike in website activity. If you are doing a promotion then you should watch for unique visitors from that geography during that time period to measure the results.
Gauging website engagement
Visit Duration gives you an understanding of quality of the visits and can help you understand interest levels to improve user experience on your site and drive more meaningful interactions over time. Page views is the number of total views of all pages viewed in all visits. So if one visitor looks at three pages in each of his two website visits, then the resulting page views would be six.