Use Digital Printing to Go Green This Spring
Now that Minnesotans are finally starting to put the frigid winter temperatures behind them, many eyes are set on the spring green-up. However, trees and lawns should not be the only things turning green. Minneapolis business owners can green up their marketing materials with digital printing.
Many businesses welcome the change of seasons by freshening up their marketing materials or offering a spring promotion. Honor the season by choosing to print these materials in an Earth-friendly way with digital printing.
Digital Printing is Green Printing
Digital printing is a green, economical option. Unlike offset printing, digital printing works off of an electronic file rather than a physical master copy. This means less printing and less trips to the printer’s to proof master copies.
Because there is no master copy, every copy in a digital printing project is an original. It is as economical to print a short-run project as it is a long-run one. This means companies are able to print the copies they need and do not need to over-order to make the project cost-effective. This saves copies from heading straight into the trashcan or recycling bin.
Companies may also choose to use recycled paper for their projects, making the digital printing process even greener.
Green on the Inside, Too
Paper choice and using electronic files are not the only things that make digital printing green. The materials used to print digitally are also green. Digital printing presses use dry powder toner rather than liquid ink to print. The process used to make the toner is 97 percent efficient. That means there is very little waste during the manufacturing process. The toner product is derived from materials created in a lab rather than taken from the Earth.
The byproducts from the toner manufacturing process can be used in other industries, reducing waste even further. For example, the iron oxide that enables the toner to transfer to paper creates sodium hydroxide, a substance that can be used in other industries.
This spring, green up your marketing materials with digital printing. To learn more or get started, contact Matreks Printing today at 952-746-4010.