Understanding Artisan Entrepreneurs
Where do you fit in?
Since many of the artisan entrepreneurs are not trained design or print professionals, they will rely on your help to set their businesses apart...to help them stand out...to help them create impact.
I know you know better than to approach this new breed of client with the cliché line: “Do you want to buy some print today?”
These artisan entrepreneurs will expect you to get their mindsets, to understand their role in the new economy. And they’ll be looking to you to provide suggestions and guidance, answers to their questions...What print technique will be enticing? What paper choice will best reflect my brand and what it stands for?
And while the print quantities might be smaller, they will expect the same high level of quality that they expect from their own products and services...as high as the price I paid for those chocolates at Monique’s. (Worth every penny by the way!)
Sabine Lenz is the founder of PaperSpecs.com, the first online paper database and community specifically designed for paper specifiers.
Growing up in Germany, Sabine started her design career in Frankfurt, before moving to Australia and then the United States. She has worked on design projects ranging from corporate identities to major road shows and product launches. From start-ups to Fortune 500 companies, her list of clients included Oracle, Sun Microsystems, Deutsche Bank, IBM and KPMG.
Seeing designers struggle worldwide to stay current with new papers and paper trends inspired Sabine to create PaperSpecs, an independent and comprehensive Web-based paper database and weekly e-newsletter. She is also a speaker on paper issues and the paper industry. Some refer to her lovingly as the "paper queen" who combines her passion for this wonderful substrate called paper with a hands-on approach to sharing her knowledge.