Two New web2award Categories
We’re now accepting entries for the web2awards, and, in its third year, it’s poised to once again highlight print service providers that are using web and online technology to grow their businesses. We continue to improve and refine the competition, with a new streamlined entry form that will make the actual entry process easy and separate categories for small, media and large companies to even-up the playing field. And this year we’ve added two new categories that recognize how social media has a growing role in what we do.
The Social Media/Cross-Media Campaign/Promotional Case Study category is one in which we hope to see a lot of participation. If you have a story about how you’ve used social media or cross-media to showcase and grow your business, we want to hear about it. Have you used Twitter to find customers talking about your business and held a conversation with them? Did your YouTube video score you thousands of hits and bolster business? Are you using QR codes in a way no one else is? Tell us your story and include as much evidence as you can (especially tangible metrics if you’re measuring things like responses, traffic on the site, SEO ranking changes, etc.) The judging on this will be a bit different than the other categories, it will bit more subjective, but our panel of judges look forward to hearing what participants have been doing in our integrated media world.
We’re calling the second new category the People’s Choice Award and we think it will be a lot of fun. The web is so people-focused, and we think it makes sense to give anyone, not just our esteemed panel of judges, a chance to vote in the web2awards. After the entry deadline on May 31st, we’ll be putting all the entered sites onto the web2award site. Entrants can point their customers, friends, family or anyone they wish to that page so they can cast a vote. We’re not putting restrictions into the system, so people can vote multiple times for the same entry if they wish. The purpose of the People’s Choice Award is to offer a way for entrants to take a more active role in the competition, possibly use it in their own brand-awareness campaign, and maybe even raise the web2award competitions visibility as well! We hope everyone has fun with this. To let people try it out before the 2011 entries are ready, we posted the 2010 participants and put up a voting page. The winner of the People’s Choice Award will be recognized with a unique trophy at the end of the competition.