Top New Year Blog Post Ideas for Small Businesses
Offer giveaways
Holidays are about sharing good wishes so offer free consultations, downloadable e-books with tips, examples from the industry and how-to advice to potential customers. Deals for a limited time are sure to draw attention. Use your blog to introduce new services or available product upgrades to a select number of people initially to create buzz. You can also share special offers and coupons from your e-commerce sites on your blog to advertize to different audiences from your usual channels at no cost.
Share numbers to gain confidence
You have the statistics on products and services that were hits with your customers in the past year. Reveal these numbers in your blog along with insights on why and how you plan to continue to cater to customers' special needs and individual tastes. {C}{C}{C}{C}{C}
You can also share the successes of various holiday seasons and focus on sales made on Black Friday, Cyber Monday and Christmas Eve. Customers who follow your social media profiles and participate in interactions are interested in details of your online popularity such as the number of people who participated in your Thanksgiving contests or number of pictures you received from followers from your Christmas greetings collage. Thank your followers for their enthusiasm and participating in your social media communities.
Highlight individual experiences
Apart from sales numbers, experiences and interactions shared by customers with your team members, sales people and service staff make for solid content. Such customer revelations add value to your blog, differentiate your business from competitors and make new visitors take notice of your company. Do not forget to highlight experiences shared by actual customers. You can also include behind-the-scenes stories of how product were developed or unusual customer problems were resolved.
