Tips to Market Your Events Online
Yelp is a review community with a section that lists local events on community calendars. Members can register to attend and submit reviews after events take place. It works well for companies in the B2C space.
4. Send event-related emails to your database:
There are three steps to this activity.
Design:
develop emails to provide glimpses of upcoming events, making them look interesting while communicating their tone and character.
Content:
Write headlines to pique curiosity. Share brief introductions about the speakers along with the agendas and important take-aways. Include the event location and hotel details. It is also a good idea to share pictures from past events, testimonials, discounts for early registrations and contact details.
Custom mailing list:
Carefully build the mailing list to target those who are most likely to attend and benefit from this event.
5. Promote the event in your company blog:
Your blog could be the best place to talk about events because you can cover aspects that don't work in press releases and other advertising formats. For example, discuss the inspiration for events and include experiences of past attendees. Interview excerpts make the event much more appealing in the eyes of first-timers. Think about a series of posts in which you have an introductory article followed by blog posts by some of the speakers. Cover the location and discuss attractions that can be enjoyed in the city. If you have organized some additional activities at the event or conference hotel like golf, live entertainment or gala dinners, they could also be covered in a post.
6. Use social media to provide updates:
Tweet and create Facebook updates about events. Upload collages of pictures from the previous events on your Facebook page to show the scale, turnout and social gatherings. Tweets could begin a month prior to events and include info about the event, the agenda, testimonials from attendees of past events and notice of early bird discounts. LinkedIn Company Pages and LinkedIn Groups are great vehicles to contact industry associates and peers who may be interested in attending, since networking is high on the agenda of active users. Regular social media updates will help your network build business cases for attending the events. Don't forget to add links to registration pages.
