Tips to Market Your Events Online
Events and conferences are one of the best marketing and networking tools for companies operating in the B2B segment because they can help companies find potential new customers and build relationships with existing ones. With online marketing, we can share information more quickly and have deeper conversations with customers. As a result, we get increased awareness and, ultimately, more sales inquiries before, during and after the events.
Here are seven steps to promote your events and transform them into "mega events!"
1. Create listings on the events page of your website:
Dedicated events pages help you share information about all upcoming events and highlights of the previous ones with your website visitors. Key things to share on this page include event overviews, brief bios of speakers/attendees, and locations and registration details. On the Boeing company website, the page has an added feature that lets you add an event to your calendar with the click of a button and set a reminder.
2. Use calls-to-action on all high traffic pages of your website:
When planning events, it is important to use every channel of communication possible to promote them. Share the details on all pages that get high numbers of visits to direct traffic to your events pages. For example, place banners promoting events on the home page, products/ services pages, contact us page and more. If you have a blog, it's a good idea to use a promotional banner on the home page. If you have developed an event microsite, including links on your website pages makes it easier for visitors to get more details and register.
3. Publicize the event with listings:
There are many listing websites that can promote your event instantly to a huge network online. While press releases are still used by marketers, dedicated event websites are becoming more prominent on Google. With some you can submit your event information and it will be listed on the site, as well as anywhere else that syndicates content from these sites. The best example of this type of website is Zvents.