Tips to Better Manage Your Direct Mail Program - Advice From the Experts!

For tips on minimizing the time you spend managing a direct mail campaign read the full article in News & Insights.

Direct mail marketers must deliver their programs today with fewer headcount, while continuing to focus on a positive return on investment.  This has meant an ever- growing list of job responsibilities for most of you. As a result, direct mailers have been challenged to trim their production costs while still delivering results. 

We went to our experts  once again - Jeanne Combos, the Director of Annual Appeals at the Catholic Diocese of Arlington; David Griffiths, Production Director at Siquis, LTD; and Amy Moorman, Communications and Board Activities Coordinator at Dental Trade Alliance – to ask this question. . . 

What can  you do - or perhaps what has your direct mail production partner done for you - to cut down on the amount of time you personally spend managing a direct mail project?  

Here’s how David Griffiths of Siquis, Ltd, replied:

Establish standard operating procedures (SOPs) for direct mail projects that are  similar in look, consistency and components.  And take advantage of remote  proofing for repeat jobs so you can easily approve proofs online.  For new projects,  order two proofs - one to ship to you for review and the other for your vendor to  keep so you don’t have to return a hard proof to your vendor.  

This excellent tip can help you streamline your work process and take some of the headaches out of maintaining that production timeline.  And whenever you improve the communication between you and your vendor, you ensure a positive final result.  

For more tips and solutions read the full article in News & Insights.