Tips to Better Manage Your Direct Mail Program - Advice From the Experts!

For tips on minimizing the time you spend managing a direct mail campaign read the full article in News & Insights.

Direct mail marketers must deliver their programs today with fewer headcount, while continuing to focus on a positive return on investment.  This has meant an ever- growing list of job responsibilities for most of you. As a result, direct mailers have been challenged to trim their production costs while still delivering results.