Tips on Using Stock Photos
To achieve the goal of the project, the image must have high quality and be visually appealing. Avoid any outdated and non-professional photographs. It is your designers' responsibility to know the current design trends, but some things to look for are clothing, hairstyles, places, furniture etc.
You wouldn't want to use this photo to illustrate your hair salon because of the old style. This one is more current in terms of the hair and the attire: In this ad, the designer has effectively used a high-quality image. The colors reinforce the message and draw attention to the copy. Stock photography is an invaluable resource that makes the development of creative marketing material cost-effective and convenient. However, you should take the time to select the perfect image that will work with your message and your marketing materials.