Tips for Creating an Effective Brochure
they are so popular, it’s easy to think that creating an effective brochure is simple. But not all brochures are created equally. Some have way too much text, while others skimp on information and invest too much in flashy graphics. Here are a few tips to make your next brochure informative, engaging, and eye-catching.
Why Use Brochures?
Brochures are popular marketing tools because of they are so flexible. Minneapolis companies can use them to highlight a product or service. Brochures can be handed out at client meetings, offered in your company’s reception area, or mailed out to potential clients. Because they can provide a lot of information, brochures often help clients make a purchasing decision. Sometimes, reading through a brochure gives potential clients a boost of confidence in your company, resulting in more closed business.
Brochures are important marketing tools for existing customers, too. Sending clients a brochure highlighting a new or updated product or service helps keep your company top of mind. People tend to hang onto brochures and often store them in places where they will consistently see your logo and message, such as refrigerator doors.
Tips for an Effective Brochure
Effective brochures have clear target audiences, focused messages, and deliberate call-to-actions. As you start thinking about your next brochure project, consider these three questions:
· Who is my target audience and what do I want from them?
· What do I want this audience to know?
· What are the benefits I’m offering to my customers?
Once you have the answers to these questions, it is time to craft a message and design a brochure that reflects them. Keep the messaging positive. Be sure to proofread and run a spell-check before sending anything to print. It is also important to have a good balance between text, graphics, and white space (the space in the brochure without text or graphics). Hiring a graphic designer can help you find the right balance between text, graphics, and white space.